Messaging Du Jour

As a fellow highly experienced chief marketing officer said to me this past month, "it seems to your investors and board members as if there is a magical, special, and still secret set of words, and one only set, that will somehow elevate and transform the company's prospects to into wild runaway success."Good grief [...]

By |2018-10-22T13:34:07-07:00January 26th, 2018|Messaging, Positioning|Comments Off on Messaging Du Jour
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