A website is always the centerpiece of your company. It represents your brand, your products and services and your core identity. Most younger companies are severely challenged with website design and deployment. In the absence of an experienced marketing executive, the projects can take the company in the wrong direction. It is not just a [...]
Social media is no longer new. Years of experimentation have yielded the indisputable facts that this medium, somewhat uniquely, can attract customer in-bound participation better than anything else. Despite the fact that it has been around for years, social media has still not been well exploited by the great majority of businesses and government. Chances [...]
Content marketing suffers from the same forces as all marketing collateral creation. Efficiency, quality, the speed of delivery and accuracy. The content creator often cannot get the content into acceptable deliverables. Common complaints are that the content creator has not included key corporate messages and infused the brand identity correctly. Perhaps they are just not [...]
Successful management of your public relations team requires a detailed understanding of how these firms operate and what they need from you to be successful. The goal of public relations is to create and enhance an organization’s reputation, to deliver its key messages through media coverage. Done correctly this enhances the brand, helps create [...]
The notion of a consulting assignment as a contract chief marketing officer (contract CMO or CCMO) or interim chief marketing officer (interim CMO) is a relatively new concept. Areas in which there are high densities of high technology companies have really created the demand for this level of consulting. Silicon Valley remains the center [...]
As a fellow highly experienced chief marketing officer said to me this past month, "it seems to your investors and board members as if there is a magical, special, and still secret set of words, and one only set, that will somehow elevate and transform the company's prospects to into wild runaway success."Good grief [...]