Important B2B Marketing Metrics
-
Accessible Market on the Internet – 1 Billion Users
-
Global population using Facebook, by region – 72.4% in North America
-
WeChat Chinese messaging use in 2016 – 95% of Chinese people 16+
-
Number of social media platforms and networks – Over 200 Per Wikipedia
-
LinkedIN for B2B social networks – The best for B2B noted as 66% effective
-
LinkedIN use as a major part of content strategy – 92% of B2B marketeers
-
B2B budget size – 13.9% of revenue for a company with revenue < $25 million
-
B2B content marketing budgets – 59% of programs raising budgets 12%
-
B2B marketing budget template and free ebook – download budget template
-
98% of sales reps with more than 5,000 LinkedIn connections meet or surpass their quota – according to Sales Benchmark Index
-
78% of salespeople using social media perform – better than their peers
-
IBM increased their sales by 400% – using their inbound social selling program
-
77% of B2B purchasers said that they would not even speak to a salesperson – until they had done their own research
-
55% of all buyers do their research – by using social networks
-
Over 70% of B2B purchase decision makers use – social media to help them decide
-
Per LinkedIN engaged social sellers were far more productive and generated 38% more new opportunities than traditional sellers.
-
Per LinkedIN 81% of buyers are more likely to engage with a strong, professional brand.
-
Per LinkedIN 90% of decision-makers never answer a cold call, but 75% of B2B buyers use social media to make purchasing decisions.
-
Per LinkedIN Sales reps who viewed the profiles of at least 10 people at each of their accounts were 69% more likely to exceed quota than those who viewed 4 or fewer.
-
Per LinkedIN – 81% of buyers are more likely to engage with a strong professional brand
-
Per LinkedIN – 92% of B2B buyers engage wtih sales professionals if they are known industry thought leaders
-
Per SalesForce – 65% of B2B buyers have acquired a client through linkedIN – higher than any other social network
-
Per S. Gusarov there are 2x the amount of leads/month for companies who use Twitter.
-
Per S. Gusarov 91% of B2B IT Buyers are now involved in social media at least as spectators.
-
Per S. Gusarov 75% of B2B IT buyers claimed social media would likely have an influence on a future purchase.
-
Per Inside View B2B Buyers are, at a minimum, 57% through the buying cycle before they want to engage with a sales rep.